Masters Dissertation

Sharing Control? Algorithmic Image Production and Consumption

Software and digital photographs induce the ideas of spectacle as they produce control. Irrespective of class locations all individuals are interacting with the above. There is certain reconfiguration in the nature of producing, seeing and sharing photographs due to the intervention of software. This study seeks to understand the intervention of software in photography by exploring the development process for camera software and understanding the algorithms that function in a camera.

It argues that, beneath the spectacle of digital photograph are several discourses and mechanisms of control embedded algorithmically. Therefore an algorithmic logic introduces certain bias in digital communication making it possible for new media objects to attain different meanings depending on the context in which it is used.